Zach Kitschke, the author of "30 Ways to Instantly Transform Your Facebook Business Page", comes up with some great strategies for your business. Here are just a few that stood out to me:
- Spruce up your About section
- Beef up your profile
- Pump up your graphic appeal
- Create an epic landing page
- Use static HTML to add a call-to-action
- Add a contact form
- Add your YouTube channel
- Customize your cover photo
- Be consistent
- Stay on brand
Add Location Data to Your Tweets
Enabling location data on your tweets lets Twitter users recognize when they're in close proximity to your business. Turning this on will let users click on the location marker icon on your tweet to find out where your business is located. That's one step closer to a sale.
Find Leads With a Local Hashtag Search
Use a tool like Hashtagify to search for people using specific hashtags. Then after you've compiled a list of potential leads, add them to a private Twitter list and start engaging with them.
Target Customers With Promoted Trends
If you're a large business with a significant advertising budget, Promoted Trends are another option to generate leads. Promoted Trends are featured at the top of the Trending Topics list for an entire day. These campaigns require a budget of around $200,000 per day, and if you want to set up a Promoted Trends campaign, you need to work with a Twitter ad specialist.
Never thought there was so much that went into a Twitter account, did you? Well, there are people to help, just like Gemma mentioned. There are actually people out there that dedicate all of their time and effort to be professionals at this kind of thing. Isn't that amazing?? Social networking continues to amaze me.
This newer Social Media trend is becoming the hot spot for business advertisement and customer base. Amanda Brazel in her article "Grow FAST On Instagram With These 6 Tips..." supplies individuals, as well as business owners, how to be successful on this ever-growing social hit:
Tip #1: Be Social: The key is to be friendly, warm, inviting, generous, kind and even fun if you like
Tip #2: Reach Out and Touch Someone: Pick and choose who you connect with based on someone within your niche with a larger following that you and take a look at who follows them and who they are following. Click on some of their photos and like them (be genuine). This will help you get noticed because you gave them 3-5 likes on their photos and followed them.
Tip #3: It's Good to Share: Share photos from Instagram onto your Facebook and Twitter networks. This will create a link back to your Instagram.
Tip #4: Email Your Current Client List: Ask them to join Instagram. Give them great reasons to follow you!Tip #5: Run a Contest Through Your Networks: For example, use a special Facebook App that gets people from Facebook to follow you on Instagram.
Tip #6: Use Hashtags: Understand what are your top 10 hashtags for your niche or business and use them appropriately with your photos.
Ms. Amanda gives great tips that can bring success to any business that is willing to put into the time and effort. Instagram is a wonderful tool and is beginning to be one of the hottest social media networks out of them all, building a perfect platform for any business.
Tumblr
Another great and informative article by Alisa Meredith, "Tumblr for Traffic - Make it Work For You", give businesses not only a better understanding of what Tumblr is all about, but highlights ways to use it to make your business successful:
Who Is Using Tumblr?
With 190 million blogs and 83 billion posts, Tumblr's approximately 47 million monthly users are an active bunch. They're also a young crowd, with approximately 50% of users under the age of 24. It also skews slightly to more female users. If your target audience is young, educated people with disposable income, take notice!
What are the Potential Benefits of Using Tumblr in Your Marketing?Tumblr users spend between 12 and 16 minutes on the site per visit, more than any of the other major social sites. They spend their time reading, sharing and clicking through to read more or purchase something. So, if your audience is there and you can make a success of your Tumblr blog, you can expect more traffic to your website, more brand recognition and even increased sales.
How to Generate Website Traffic with Tumblr
Since images tend to get better engagement than text or links, you'll want to use great pictures. You'll need to decide which you want to attempt - building overall SEO traffic with links, or building Tumblr referrals from click-throughs. You might want to try a little of both. At the beginning, when you don't have many followers, it may be to your advantage to share links. Once you build up your following, start trying for better engagement by posting images.
Tumblr is a great source for business owners. Like Alisa said, Tumblr users spend the most time on this site than any of the other leading social networking sites. This means if a business can build a successful platform, the sky is the limit for customer connection through Tumblr!
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