Search Engine Optimization Techniques To Master

Thanks to Jim Yu, author of "5 Essential SEO Techniques To Master In 2015", web designers, business owners, bloggers, and any other online entity can have an idea of what they should be focused on. Companies with an online presence have seen the importance of SEO, and are continuing to focus more on the success of their SEO in order to unsure profitability for their company. It is amazing the detail of online resources and small things like SEO's that can benefit an organization.

Jim Yu's keys for successful marketers:

Map Strategy To Audience & Competitive Insights

Find data points that can help:

• Identify new ways to tackle adjacent markets
• Discover new keywords to target
• Understand what types of content perform
• See where the competition is doing well, and where you can do better

Align Your Content & SEO Teams

• Start with strategic content

• Apply SEO best practices to better maximize its value and visibility online

• Establish a clear workflow from content creation to optimization.

Make Mobile SEO A Priority

Like I've stated in a previous post, in today's society, mobile accessibility is a major key to success with your online presence. There is a huge target market that you are partaking in when you ensure your SEO has mobile marketing. But remember to keep in mind:

• Even though Google recommends a responsive design, you may find that a hybrid approach suits you best for your marketing needs.

• Whichever route you choose, Google wants sites to render above-the-fold content in under one second. Slow sites could negatively impact mobile rankings.

Find Measurement & Reporting That Works

• Reporting does not have to become increasingly complex. In 2015, SEOs should focus on simplifying their data sources and work to uncover the right information via structured data sources

• Identifying the KPIs that truly matter to prove marketing efforts (those that impact the business)

• Obtaining the technology that can pull multiple data sources into one platform to provide real insights in performance.

Integrate SEO Data Across Teams

• SEO practitioner/team is working towards some of the same goals as other teams are. 

When these various marketing teams share their learnings and work in tandem for cross-channel marketing, the concerted effort can be much stronger than when performed alone.

Meridian Financial

One success story of a small business having a successful SEO that caused their company to "hit it big on the web" is Meridian Financial. This small firm is located in Holliston, Massachusetts and also serves clients in the Boston metro area and Cape Cod, MA. The firm is a registered investment advisor (RIA), regulated by the Commonwealth of Massachusetts. In 10 months, Meridian Financial doubled their average monthly web traffic and gained top-20 Google rankings. This is proof that taking the time to ensure a solid SEO strategy pays off, even for smaller companies. 

As a young soon-to-be graduate of a business program, it is comforting to know that even a small business is capable of receiving large customer views and opportunity simply by being up-to-date and active on the web. That creates great chance for young entrepreneurs like myself.