Making A Social Media Calander

There are many different strategies businesses can use for Social Media. In the post by Kayla Hollatz titled "Creating an Effective Social Media Calendar", she describes an alternative that she has found effective for developing successful Social Media characteristics for a business. She explains:

Why use a social media calendar?

It keeps everything in one place

• Different social media platforms require different types of planning
• For example, Twitter values communication whereas Instagram values visuals
• Well-updated calendars help make a statement on all plateforms

You can prepare content ahead of time

• Allows for time off

You never have to worry about not having enough to post

• Provides you with a backup plan if an unexpected event occurs
• Helps to spread your favorite content

Are you convinced?

How to get started:

Recommended Add-ons:

Notes 

Every spreadsheet should have a section for notes. This place can be used to dump all of your "notes to self" if you ever feel lost. There is no right or wrong way to use this, just do what is best for you.

CTA Categories

"Call To Action" is intended by the user from the specific offering:

• Traffic: Posts where link clicks are Tier 1 (aka muy importante)
• Engagement: Posts where the goal is an increased amount of replies and ongoing conversations
• Conversion: Posts that cause users to opt-in and convert
• Support: Posts giving exposure to outside sources (my most used category)
• Inspirational/Motivational: Posts that are meant to inspire change (think quotes)

Timing

There is an optimal time to publish each post type depending on the CTA. You can build your calendar around those figured times. It'll probably take some experimenting, but "that's the fun part."

Separate Tabs

If you're using Twitter, Instagram, Pinterest, AND Facebook to regularly post content, use separate tabs within the spreadsheet for your platform (Example, using Google Sheets or Excel).

A social media calendar seems like the perfect idea for any business owner that expects to be successful and ahead of the game in their posting platform. It would be a great way to stay organized and have a plan of what you want to see on your social media. A calendar would eliminate a lot of wasted time and effort put into developing new material everyday.

Michael Kors

A successful social media strategy was used by the infamous Michael Kors Instagram Ad. The post first started in November 2013 from fashion house Michael Kors. According to Business Insider, the ad "was met with a resounding chorus of boos from Instagram users." But the ad was really a success. After 18 hours after the image was shared, the promoted post received 370% more "Likes" than the average Michael Kors Instagram post and gained nearly 34,000 new followers.

This huge fashion brand has also caught my eye, but when they started having sponsored ads on Instagram, I was presented many other items that I was interested in. I even visited their site several times when seeing their ad! I would say Michael Kors is the perfect example of using social media strategies to benefit their company.