Top Trends of Video Marketing for 2016

In the informational article, "Top 5 Video Marketing Trends For 2016", by Jonathan Savage gives helpful statistics on what has been successful, what will be successful, and was not quite as successful:

80% of all internet traffic will be video by 2019. That's up from 64% in 2014.

The growth in video consumption on Facebook and Snapchat in the past six months clearly demonstrates that the appetite for online video is enormous. This is a trend that shows no signs of slowing down as we enter 2016. If predictions in the CISCO study prove to be correct within the next few years the overwhelming majority of internet traffic will be video.

79% of websites that feature video use third party hosting 

The vast majority of websites that feature video are choosing to use third party solutions rather than self hosting. YouTube is by far the most popular third party solution with 70% of the market share. Among paid third party solutions Vimeo dominates with 57% of the market. YouTube may find large competition for social sharing of videos from sites like Twitter and Facebook, but when it comes to hosting embedded videos the Google owned site continues to dominate. 

66% of higher education institutions use video for remote teaching or learning 

The impact of online video goes beyond entertainment. One of the most exciting areas of growth for video has been the realm of education. Video is allowing anyone with an internet connection to benefit from a first class education. The range of material that is available, and the quality of the educators, is impressive. The consequences of millions of people newly empowered through online education will likely be enormous.

Half of advertisers are moving budget from TV to digital video 

According to figures published by Nielsen traditional TV watching by viewers aged 18 to 34 has been falling by around 4% since 2012.

96% of B2B organizations are using video has part of their online marketing 

The use of video by B2B businesses is now near ubiquitous. However, B2B marketers are still faced with a number of challenges. The same B2B Video Content Marketing Survey detailed above revealed that only 13% of B2B organizations spend more than $50K on video production. 

2016 will likely be a landmark year for online video. Social networks Facebook and Twitter are investing heavily in both the promotion of video and providing new ways of consumer it. Brands will have an increasing range of options to reach consumers with video, creating both new opportunities and new challenges. As these platforms arise, the will be plenty of surprises next year, but it will surely be overwhelmingly positive. 

This next year it will be a very successful year for social media advertising and the use of digital videos. In order for businesses to be successful, they must understand the demand for this newer aged technology and how the positive affects reach consumers. Consumers want to SEE what businesses are doing and what they are trying to say. And businesses have the capability to do just that.

ESPN

The success of videos on social media can be seen through ESPN, especially on Snapchat. One of the more recent updates on Snapchat includes many different companies that provide videos advertising what they represent. For ESPN, the focus on many different sports and highlight on what is currently going on in the sports industry. 

Anytime that I have free time, I go onto Snapchat and view ESPN's videos and am able to enjoy many different kinds of sports and activities that they represent. They do a great job of making their videos relevant, current, and professional in a way that appeals to its consumers.